Winter Olympics stir up China’s snow economy

Heilongjiang, China’s northernmost province, is known as the “crown of ice and snow” for its unique ice and snow resources.The Annual Harbin International Ice and Snow Festival has become one of the most important ice and snow festivals in the world and an important carrier of ice and snow economy.With the 2022 Beijing Winter Olympics approaching, the ice and snow economy is heating up in the winter.In the practice of “ice and snow is also gold and silver mountains”, Heilongjiang has comprehensively upgraded the level of ice and snow industry, promoted “cold resources” to “hot industries” and constantly stimulated new driving forces for revitalization and development through ice and snow tourism, ice and snow sports and test runs in cold areas.As of now, night temperatures in Harbin have dropped below minus 20 degrees Celsius.As the Winter Olympics approach, ice and snow tourism here is heating up.The Harbin Ice and Snow World, located on the banks of songhua River, is filled with all kinds of buildings built with ice blocks.Here, the stairs are ice, walls are ice, railings are ice, as if a “kingdom of ice and snow”.”It was so good. It was a frozen show.”Li Min, a tourist from southern China, posed with a friend in front of a torch-shaped ice sculpture holding a flaming ice-sugar gourd.She was armed to the teeth, her lashes frosted, but she looked very happy.Harbin is one of the earliest cities in China to develop ice and snow tourism.From the original “ice lantern” made of “one ice cover and one candle” to the Chinese ice and snow flower that has gone global, ice and snow has witnessed the rise of this “ice city”.”In the past, there was nothing but snow and ice in winter, and the city was deserted.Recalls Zhu Xiaodong, an ice and snow art master in his 60s.In order to change this situation, Harbin city drew lessons from the folk wisdom of “ice lantern” and held the first ice lantern garden Party in Zhaolin Park in 1963.Eight or nine hundred garden workers use washbasins and buckets as molds to make ice lanterns.Unexpectedly, this piece of small ice scene, but make Harbin empty scene.From then on, the ice Lantern Festival spiralled out of control, and Harbin’s thoughtful people applied their talents to the development of ice and snow economy.In 1985, Harbin launched the first ice and snow Festival in China with the ice lantern Garden Fair, integrating ice and snow art, ice and snow tourism, ice and snow culture, and ice and snow trade.The first Harbin Ice and Snow Festival received more than 2 million visitors from home and abroad.In 1999, Harbin built an ice and snow Disneyland, Harbin Ice and Snow World.In this year, Harbin Ice and Snow World debuted, with ice lanterns and ice sculptures of large scale, exquisite design and strong entertainment, opening the curtain of large-scale development of Harbin ice and snow.Today, the world-famous Harbin International Ice and Snow Festival is celebrating its 37th birthday. It is one of the four largest ice and snow festivals in the world, along with Sapporo Snow Festival in Japan, Quebec Winter Carnival in Canada and Oslo Ski Festival in Norway.China’s ice and snow art and culture have also been introduced to more than 40 countries and regions, including Russia, Japan, the United States and Canada.COVID-19 has had a big impact on the tourism industry. Harbin’s ice and snow tourism has persevered in the cold weather and constantly stimulated the vitality of the city.Harbin has topped the list of China’s Top 10 ice and snow tourism cities, according to a report on China’s Ice and snow Tourism Development (2022) released by China Tourism Academy.In the center of Harbin Ice and Snow World park, the 42-meter-high main tower, “The Top of the Torch”, stands majesticlike the Olympic flame lit.It integrates the three design concepts of time and space silhouette, Olympic mark and ice and snow torch, and integrates the silhouette of previous Winter Olympic Games to form a time and space matrix.Visitors can experience the style of previous Winter Olympics by walking through it.Sun Island in Harbin is quiet and magnificent in winter.A giant snow sculpture based on Bing Dwen Dwen and Xue Rong Rong, the mascots of Beijing 2022 Winter Olympic and Paralympic Games, towers over the island.In order to encourage people to participate in ice and snow sports, the cross-country ski marathon is introduced into the scenic area, and the cross-country ski track is dressed as an ice and snow art appreciation road, attracting many tourists to experience it.With the advent of the Winter Olympic Games, Harbin city many ice sports center increasingly popular.In Yabuli, sports enthusiasts in colorful ski suits fly down the mountain on skis, kicking up snowflakes.Located in Daoli District, Harbin, an indoor ice rink of 1800 square meters is open to the public, schools and sports schools for free every week, providing a good place for citizens to participate in ice and snow sports.In addition to the indoor rink, 85 outdoor public ice rinks in Harbin are also open for free.As the largest public ice rink in downtown Harbin, Qunli Sports Park includes three areas: ice sports, snow entertainment and ice and snow parent-child park, providing free skating, speed skating, ice hockey shoes and snow rings and other ice sports equipment for citizens.”Harbin people’s love for ice and snow sports is displayed through the creation of winter Olympics sports scenes and festive atmosphere.””Said Zhang Guihai, president of heilongjiang Ice and Snow Industry Research Institute.The ice and snow sports craze drives the development of the ice and snow industry.In order to extend ice and snow activities to all seasons, Harbin is building an indoor ice and snow project with an investment of 3.5 billion yuan, which integrates fantasy ice and snow museum, iceberg museum, ice and snow show, comprehensive museum, ferris wheel and other amusement facilities.Harbin is integrating the four dimensions of ice and snow culture tourism, ice and snow sports, ice and snow R&D and manufacturing, and ice and snow comprehensive service with economic development to create new business forms, start new supply, meet new demand, and drive the development of the city.Cold test staged “Fast and Furious” -20 degrees Celsius Heihe, snow and ice, dripping ice.In Asia’s biggest cold testing ground – red River Valley auto test center is in full swing, a new car in the frozen lake interpretation of “speed and passion”.Snowflakes fly from the back of the car as it is tested in extreme cold.Heihe City of Heilongjiang Province, located in the border between China and Russia, belongs to the alpine region, and is in the same latitude with the world famous Winter test ground of Norway and Avisjot Winter test ground of Sweden.In recent years, Heihe city gives full play to the characteristics of the extremely cold area, actively develops the test economy in the cold area, melts the “ice field” into “thermal industry”, and finds new opportunities for economic development in the ice and snow.From November to March every year, it is the peak time for the test run in The cold region of Heihe. Citroen, Volvo, Volkswagen, Audi, GM, Hyundai and other international brands enter the market one after another, and almost all domestic vehicle manufacturers cover the market.Walking on Heihe Street, you can see a series of special “zebra cars” for test drive, which fill the streets and lanes, making this small border town lively.Cold ground test stirred up the black river winter, also attracted a large number of customers to come here.Xu Lei, manager of a hotel in Heihe, said it was hard to get a bed during the cold season.During the trial season, more than 6,000 “test drivers” bring “popularity” to Heihe, and the winter sales of supermarkets, hotels, restaurants, entertainment, telecommunications and aviation all increase sharply, the official said.Each year, the pilot enterprises need nearly 1,000 local drivers for testing services and employ a large number of surrounding farmers for site maintenance.The local characteristic food and local characteristic products have attracted a large number of test-drive personnel to consume.Shen Jing, head of jAC’s quality department, has been coming to Heihe for tests since 2005.Companies are increasingly focusing on test runs under extreme conditions, he said, and Heihe has become the country’s top choice for car tests in cold regions.In September 2019, China Association of Automobile Manufacturers officially awarded Heihe the title of “China Heihe Cold Area Automobile Test Base”.Data show that the trial industry in cold areas can bring heihe more than 400 million yuan of consumption income in winter every year.

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