“Sheep Evening Quick Review” “Bing Dwen Dwen” can bring guangdong Cultural Innovation?


With the help of the winter Olympics cyclone, “ice pier pier” fire!Shopping malls out of stock, a “pier” difficult to seek, queuing for hours also difficult to grab, so that users call for “a pier”.Not only people love, even foreign athletes, news hosts also take the initiative to promote free “with goods”.Hundred years of winter Olympics, mascot rarely appear so favored scene.”Ice dun dun” such a fire, also beyond the creators of the expected.Many People in Guangdong have never thought that the designer of “Bing Dwen Dwen”, which is popular in the ice and snow arena, comes from yangcheng, where there is no snow all year round!With the popularity of “Ice Dun Dun”, the media continue to dig its birth insider, people were surprised to find, wow!The original cute ice panda, “Mommy” in his side.”Ice dun dun” people love, but love points are not the same.Some people like it silly, some people love it fashionable, some people, although not out of reason, but just love it.In a word, as a mascot, it can maximize the extent of the people, stimulate aesthetic resonance and acquisitiveness.As a cultural and creative product, what better way to reflect success?”Bing Dwen Dwen” was created by the Guangzhou Academy of Fine Arts, making Guangdong design really popular.It can be said to be the accumulation of Guangdong cultural and creative design.In fact, Guangdong design strength is extraordinary, numerous awards at home and abroad, the scale and growth of cultural and creative industry, are leading the country.However, this kind of reputation, more or less the industry “narcissistic” meaning, the outside world may not be fully aware of.Obviously, the popularity of “Bing Dwen Dwen” has also brought encouragement and shock to the cultural and creative industry in Guangdong.How can cultural and creative products tell “China stories” well?Can “Bing Dun Dun” give new kinetic energy to wen entrepreneurship?How can Guangdong’s cultural and creative industry blossom in both domestic and foreign markets?For wen entrepreneurship, “Bing Dwen Dwen” should not be just a flash in the pan activity display, it should bring deeper thinking to the industry.Source | yangcheng evening news · Yang cheng sent coordinating editor | Wei Liyuan

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